I found something interesting after skimming over this website this morning. It was in regards to Facebook, which is a social networking site that most college students log into multiple times a day. Movie marketers have now jumped on the "Facebook Bandwagon" and created a tool to help make their jobs a little easier.

"Film on Facebook" is a new Facebook application that has recently been developed as a tool that can be added to an individuals profile page. It allows for the creation, release and distribution of promotional content related to film. It is a free application that can be retrieved with the click of a button, and once one individual adds it, it can be viewed by anyone who visits their page. "Film on Facebook" is free, provides clips and trailers, distributes movie reviews and assists with ticket purchases. To me, it sounds like a smaller scaled version of Moviefone with a large emphasis on the college aged demographic.

Creators behind this application say that they are still brainstorming and exploring more possible marketing opportunities (Entertainment related, of course) to release in the near future.

Josh Catone, from Read/Write Web, states that this new application is made primarily for smaller studios and film writers looking to make creation and promotion of trailers easy and accessible. This means that it has not yet branched out to the big names... yet. They do have hopes that Facebook will be a long-lived site, allowing for expansion of applications such as "Film on Facebook" which could eventually appeal to even the largest film studios.

I'm going to download this application right now!