Are writers running out of new and creative ideas? I think one of the newest trends of the film industry is turning big-name Broadway musicals into films. First, there was The Producers. Then, Chicago was released. Next was Rent, then Hairspray, Sweeney Todd, and now I'm hearing rumors of Wicked being produced. Along with all of those, Universal's newest movie project is "Mamma Mia", based on the Broadway musical that features the music of ABBA.

Being a large Broadway fan myself, I do get excited to see these kind of movies. However, I go to see them because of the music. Many people do not associate music with film, and are turned off by this concept. Perhaps that's why their marketing team has to go above and beyond what a normal movie does to promote themselves.

For "Mamma Mia" The Movie, one promotional website (link above) is formatted to look like a blog. It is updated every so often with news, video clips, competitions and audition/casting opportunities. For people who are genuinely interested with this story and familiar with themusical, I feel that this is a great interactive approach to getting more people excited and involved. Though visually the website isn't anything too special, I do feel the abundance of information is useful. For people who are unfamiliar with "Mamma Mia", one visit to this website is sure to answer any lingering or burning questions they may possess.

The website that was solely created for the movie, and has no association with the Broadway show, does look a bit more "spectacular", for lack of a better word. It uses Flash, animation and lots of images and links to draw in a crowd. Also, it plays the movie trailer at the top so you have choice but to watch it. This website is much more appealing to me than the other.

Meryl Streep is set to star in "Mamma Mia" which should hit theaters this summer.