When I was in the city today, I saw something that caught my eye. It was an advertisement on top of a taxi which read "I am so over you Sarah Marshall". It appeared to be in messy handwriting and was extremely simple, as if someone had placed it there overnight to deliver a message to Sarah herself. However, after some investigation online, I have found that messages like this have been appearing everywhere as a promotional vehicle for a new movie called "Forgetting Sarah Marshall".

The signs lead confused viewers back to this website. Apparently, a month ago the URL read "ilovesarahmarshall", and it now reads "ihatesarahmarshall". The website is not typical. In fact, it hardly promotes the actual film at all. It appears to be a blog written by a boy named Peter Bretter - I'm assuming the main character of this movie - and is all about why he hates Sarah Marshall. It is complete with video, character bios, descriptions and dates, but you must read the material to understand what is going on.

I think this is an extremely unique approach to movie marketing. It lets viewers feel as if they are interacting with the characters before they have even seen the film. It also gives people a chance to gain insight on to the plot of the story, preparing them for the film without watching a simple trailer online. I haven't seen everything this site has to offer, but I definitely want to investigate further when I have down time.