I had heard rumors that HBO's hit television show Sex & The City was to be made into a movie right around the time the show aired their final episode, but I have only just now realized it was true. The movie, officially titled "Sex & The City: The Movie" doesn't have a release date yet, but already has a pretty extensive - and creative! - promotional plan underway.

The movie is teaming up with Skyy Vodka during their period of advertising. I think this is a perfect match; a "classy" vodka to promote four "classy" characters and, hopefully, all of the "classy" people who are going to go see the movie. (It's pretty obvious that their main target audience with this project is women.) Right now, the plan is to release a series of online, print and outdoor advertisements which promote both the vodka and the movie.

Starting April 1st, visitors to this website will have a chance to enter a contest through Skyy Vodka to win tickets to attend the Sex & The City Movie's premiere. This costs virtually nothing for film producers and is a great selling point for all women in the target audience. Obviously, I think it's an effective idea.

My favorite part of this campaign, however, is this next part. Skyy Vodka has created five cocktails named after the four women of Sex & The City and, another popular character, "Big". These drinks will be available for purchase at Houlihan's Restaurant and Bars around the nation, bringing another player into this advertising plan. Houlihan's will also be offering other promotional components at their restaurants, for example, "Girls Night Out" packages. Their purpose will be to promote the movie, encourage people to come out for dinner, and enjoy a Skyy cocktail while their out. Pretty clever!

Skyy Vodka will also be featured in the movie, as you could probably assume. For more information, check out the movie's official website. It, too, has a section formatted like a blog; I guess that's the trend these days? It does help answer questions! I don't mind it a bit!