The past few times I have been to the movies, I have been intrigued by previews and artwork promoting a movie called "Wall-E" that is set to be released during the summer of 2008. Though marketing for this site has been around for a few months now, the only real piece of information I have gathered is that the plotline revolves around some sort of futuristic robot.

After doing some research online, I have found that the team behind "Wall-E" is using a viral-marketing approach in an attempt to spread buzz about this production. This website promotes a fictional superstore, similar to a Wal-Mart or Target, which is supposedly featured in "Wall-E" (which takes place in the year 2700). Though this site gives absolutely no information or insight on what exactly "Wall-E" is about, it does offer a bit of background history on the time period and what style the movie is done in. To be completely honest, I was thoroughly impressed while perusing through the site. A lot of time was put into it, and every link leads you to an elaborate or humorous article. It makes it look like "Buy N Large" could be a real store.

I am curious to see where the movie marketers go from here with this movie. Typically, I don't think that not releasing any information is a very effecting marketing approach, but it definitely raises curiousity. (For example, the movie "Cloverfield"). I'll keep an eye open for more about "Wall-E" and keep you all updated.