I recently came across a movie poster for a film called Step Brothers which isn't even being promoted yet. Here is the visual that caught my attention.


You might ask, if this movie isn't being marketed yet, then why am I writing about it on a movie marketing blog? The answer is simple. Though I haven't seen one commercial, trailer or advertisement for this movie (besides this simple visual) I already know I am going to see it. And, I can almost guarantee it's going to be a hit.

I believe that one of the most effective forms of marketing is being executed with this movie - association with a hit celebrity. I mean, who can honestly say that they've ever been let down by a Will Farrell movie? He is currently starring in a movie that is hitting theaters now called "Semi-Pro". Most people only know that it's a Will Farrell movie about dodgeball, and not much more. However, they anticipate it's release and will definitely purchase tickets. This poster screams "comedy"; from Will's face to his argyle sweater. I know nothing about it and I'm already laughing.

Will has established such a successful, credible and humorous career, that his name markets his work itself. Some movies probably wish they had it so easy.

I'll keep you updated as I hear more about this film, as I'm sure many of you out there are just as excited as I am.