After reading this article, I have a feeling that those working in the movie marketing industry are about to see big changed in advertising on the Internet.

Marissa Mayer, the Vice President of search product and user experience for Google, the world famous search engine, has finally established a new approach at earning revenue from marketing. In the past, typing information into the search engine has only brought up text related to the subject of your inquiry. Last year, Google established "universal search" which integrated images, videos and news stories in to this mix. With $16 billion of Google's revenues coming in from advertising, Mayer has now taken this thought of a "universal search" to a new level and invited movie producers in on the deal.

For no extra fee, movie trailers will now come up after Google searches. However, the search must directly relate to the movie for this to happen. For example, if a user typed in "Golf", any upcoming movies involving golfing might appear.

The biggest concern at Google was that the visuals would clutter the page, and distract viewers from the classic textual look of the site. To solve this, they have decided to use a small plus sign, instead of a visual, which can be clicked to play the trailer.

Personally, I think this is a genius idea. Google serves as many people's main source of getting information. By promoting and marketing movies on the site, it's sure to get across to people efficiently, quickly and effectively.